Boosting Aalayaa Jewellery’s E-Commerce & Brand Presence
Client:
Aalayaa Jewellery, a premium Coimbatore-based brand, needed to grow its e-commerce sales while driving more customers to its physical store.
The Challenge:
- 🛒 Low Online Sales: The e-commerce store wasn’t reaching its potential
- 🏬 Offline Store Struggles: Local footfall needed a push
- 🤳 Weak Social Media Impact: Their social presence wasn’t driving sales or engagement.
The Results:
- 💻 Online Orders Boomed: E-commerce sales grew 250%, with loyal customers returning.
- 🚶 Offline Traffic Increased: More footfall at the Coimbatore store from local campaigns.
- 📈 Social Media Growth: A larger, more engaged audience boosted brand recognition.
Aalayaa Jewellery is now dazzling online and offline, with a growing customer base and thriving sales!
Our Solution:
Digital XB crafted a strategy to make Aalayaa shine:
E-Commerce Overhaul: Enhanced the online store with faster loading, better navigation, and stunning product visuals.
Targeted Social Ads: Ran focused Facebook and Instagram campaigns to drive traffic and highlight collections.
Local Promotions: Geo-targeted ads brought more customers to the Coimbatore store.
Engaging Content: Showcased their collections with eye-catching posts and relatable storytelling.
198%
Organic transactions increased
20%
Organic conversion rate improved
160%
Increase new users from organic traffic
